Drive Channel partners with Koenigsegg for automotive innovation series
3 January, 2013
DRIVE, the leading automotive channel on YouTube, today announced a partnership with Swedish hypercar manufacturer Koenigsegg Automotive AB to produce an online video series exploring the outer limits of innovation in the automotive industry set to air in January 2013.
The series, Inside Koenigsegg, debuts January 8, 2013 on YouTube.com/DRIVE. It will provide, for the first time, a look behind the scenes at Koenigsegg and examine how innovation within the highest echelon of sports car manufacturers will affect the broader automotive world. Company founder and principal, Christian Von Koenigsegg, hosts this nine-part series, which was produced at Koenigsegg headquarters in Angelholm, Sweden.
Inside Koenigsegg will feature Koenigsegg’s latest hypercar, the Agera R, which is listed in the Guinness Book of World Records as the fastest two-seat production vehicle from 0-300-0 kilometers per hour – an extreme test of a sports car’s acceleration, chassis, and braking capability – a feat the Agera R accomplished in 21.19 seconds. This is Koenigsegg’s fourth Guinness World RecordTM since 2003.
In the first episode, Christian Von Koenigsegg reveals the secrets behind building automotive components from carbon fiber, the strong, lightweight material that’s crucial to modern high-performance cars. Future episodes will focus on engine development, interior and exterior design, suspension technology and product testing and tuning. New episodes will appear each Tuesday on YouTube.com/DRIVE throughout the series’ nine-show run.
“This video series will draw back the curtain on technological developments inside Koenigsegg’s R&D facility,” Christian von Koenigsegg says. “The technologies that comprise today’s hypercars like the Koenigsegg Agera R, I am sure will be commonplace in the mass-produced vehicles of tomorrow. Viewers of this series will have a better understanding of how cars of the next 20 years will be different from the cars of today — how they’ll perform better, look better and be more efficient in every way.”
“After the success of DRIVE’s first video about Koenigsegg and with the feedback we received, we realized Koenigsegg has been unintentionally guarded over the years. Delving deeper into Koenigsegg with DRIVE was the natural next step,” Christian von Koenigsegg says.
“I can’t think of a better place to showcase Koenigsegg’s technical capabilities,” DRIVE’s Executive Producer J.F. Musial says. “As DRIVE evolves, we’re redefining how automotive enthusiasts consume this type of information. We’re providing insights into future automotive technologies to an international audience on YouTube. A series like this wouldn’t make sense on television. Just like Koenigsegg, we’re trying to raise the bar; this is a perfect partnership.”
About Koenigsegg Automotive AB
Founded by Christian von Koenigsegg in 1994, Koenigsegg Automotive AB designs, engineers, and hand builds the most technologically advanced, hypercars in the world. Armed with the belief that perfection is a moving target, Christian von Koenigsegg’s endless drive to create the perfect supercar has led to innovations such as the most power-dense engine in the world, the first green hypercar, and the Triplex Suspension.
Koenigsegg creates just a handful of its bespoke hypercars each year at its state of the art facility located in Angelholm, Sweden, that was once home to the Swedish Air Force’s JAS 39 Gripen fighter jets. Koenigsegg’s latest offerings, the Agera and Agera R, follow Koenigsegg’s legacy and set new hypercar benchmarks for performance, comfort, practicality, and sheer driving enjoyment.
Koenigsegg – The Sprit of Performance.
DRIVE is a trailblazing internet video studio producing personality-driven shows that celebrate the culture of cars. DRIVE takes its audience on the road, to the races, to the factories, to the design studios — and to other places car lovers have always wanted to go, but never had the chance.
DRIVE’s weekly lineup of shows for car lovers include Tuned — SPEED TV personality Matt Farah seeks out and drives the best examples of aftermarket, specialty, and unique vehicles; Chris Harris on Cars — the UK’s fastest-rising star of automotive journalism, Chris Harris, test drives the most important sports cars and exotics on the road today, and Live and Let Drive – author, speed-record holder and automotive oddball Alex Roy takes you along on amazing, unexpected road-trip adventures around the globe